According to a survey conducted by the American Academy of Cosmetic Dentistry, 99.7% of all adults believe a smile is an important social asset. Not surprisingly, many people get teeth whitening to remove unsightly stains and give them a more confident smile. In fact, this procedure has become so popular that people spend $1.4 billion annually on whitening products and procedures just to attain pearly white chompers.
http://www.softtouchdental.com/blog/professional-teeth-whitening-dispelling-some-common-misconceptions/
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